presentation – Page 23 – Andrew Careaga

HigherEdBlogCon: April 3-7

HigherEdBlogCon 2006, a weeklong online conference, got under way today with two virtual presentations about podcasting in the classroom:

Giving the Students What They Want, a 15-minute screencast about the pros and cons of screencasting and podcasting.
Legal Issues in Podcasting, a two-part PowerPoint presentation.

This virtual conference is geared mainly toward the academics interesting in Web 2.0 apps in the classroom. But a couple of sessions look promising for higher ed PR/marketing folks. The Tuesday, April 4, case study on how integrating blogs and Blackboard can improve a PR course (not yet posted), might be worth tuning in for.

‘WOW and COOL’ = LAME and USELESS

So says Josh Hallett of hyku blog, who reports:

I received a web brief for a project I have been asked to consult on. One line in particular sticks out (when discussing the attributes of the web site):

break through the clutter with a WOW and COOL web presence

That’s just the problem, WOW and COOL usually end up becoming Flash-based, lame and foster no long-term relationship with the user, just like every other ‘edgy’ site. Making your web site WOW and COOL means you are the clutter.

branding, design, Marketing, web, web design